Introduction
This Privacy Policy outlines how your personal information is gathered, utilized, and shared when you visit or make a purchase from DieselToughbooks.com.
Personal Information We Collect
When you visit the Site, certain information about your device is automatically collected, such as details about your web browser, IP address, time zone, and some of the cookies stored on your device. As you navigate through the Site, we gather information about the specific web pages or products you view, the referring websites or search terms that directed you to the Site, and how you interact with the Site. This information is referred to as "Device Information."
We employ various technologies to gather Device Information, including:
"Cookies," which are data files placed on your device or computer that typically include an anonymous unique identifier. To learn more about cookies and how to disable them, visit http://www.allaboutcookies.org.
"Log files," which track actions occurring on the Site and capture data like your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
"Web beacons," "tags," and "pixels," electronic files used to record information about your browsing activities on the Site.
Additionally, when you make a purchase or attempt to do so via the Site, we collect certain information from you, including your name, billing address, shipping address, payment details, email address, and phone number. This information is referred to as "Order Information."
The term "Personal Information" in this Privacy Policy encompasses both Device Information and Order Information.
How We Use Your Personal Information
We primarily use the Order Information we collect to fulfill orders placed through the Site, including processing payment details, arranging shipping, and sending invoices and order confirmations. Moreover, we employ this Order Information to:
Communicate with you
Screen orders for potential risk or fraud
Provide you with information or advertisements pertaining to our products or services, consistent with your preferences
Device Information is used to identify potential risk and fraud (particularly your IP address) and generally enhance and optimize the Site. For instance, we generate analytics about how customers navigate and interact with the Site, as well as assess the effectiveness of our marketing campaigns.
Sharing Your Personal Information
To aid in the utilization of your Personal Information as outlined above, we share it with third parties. For instance, we utilize Shopify to operate our online store. You can learn more about how Shopify handles your Personal Information here: https://www.shopify.com/legal/privacy. We also employ Google Analytics to understand customer usage of the Site. For details on how Google handles your Personal Information, visit https://www.google.com/intl/en/policies/privacy/. To opt-out of Google Analytics, visit https://tools.google.com/dlpage/gaoptout.
Moreover, we may share your Personal Information to adhere to applicable laws and regulations, respond to lawful requests for information, or safeguard our rights.
Behavioral Advertising
Your Personal Information is employed to deliver targeted advertisements or marketing communications that we believe may interest you. For additional insights into how targeted advertising functions, visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by using these links:
Facebook: https://www.facebook.com/settings/?tab=ads
Google: https://www.google.com/settings/ads/anonymous
Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Furthermore, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
Do Not Track
Please be aware that we do not alter our Site’s data collection and usage practices based on Do Not Track signals from your browser.
Your Rights
If you are a European resident, you possess the right to access the personal information we hold about you and request corrections, updates, or deletions. If you wish to exercise this right, please contact us using the information below.
If you are a European resident, note that we process your information to fulfill contracts with you (e.g., if you place an order through the Site) and to pursue our legitimate business interests. Additionally, your information may be transferred outside of Europe, including to Canada and the United States.
Data Retention
Once you place an order through the Site, your Order Information is retained for our records unless you request its deletion.
Changes
We may periodically update this privacy policy to reflect operational, legal, or regulatory changes. You can always access the most recent version on our website.
SMS Policy
By subscribing to DieselToughbooks.com text notifications, you agree to receive automated marketing text messages from us about our products and services. These messages will be sent to the phone number you provided during subscription, and they may be dispatched via automatic telephone dialing systems or other technology. Message frequency is recurring, and consent is not a purchase requirement. Standard message and data rates may apply. To opt-out, reply STOP, END, CANCEL, UNSUBSCRIBE, or QUIT, and HELP for support. You may receive an additional text confirming your opt-out decision. You acknowledge that opting out via any means other than the specified opt-out commands is not a reasonable way to opt out.